We all have that pair of shoes that we will wear until we absolutely can't anymore.
For many people, wearing dirty Converse sneakers is a symbol of casual coolness and nonconformity. Despite their worn-out appearance, these shoes can be a cherished part of a person's wardrobe, as they often have a story and history behind them. Even if they have holes, the comfort and familiarity of a beloved pair of sneakers can outweigh the need for a new pair.
This campaign calls on Converse wearers to find a new love for their old sneakers, while also showing the durability and comfort of the shoes.